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Training day on political marketing for practitioners, University of Suffolk/Moakely Institute, Boston, USA March 28-6 April 2011

This training explored how to understand your public (market research); respond to them (strategy, branding, managing volunteers); communicate to the public (strategic communication, communicating leaders and product change, GOTV, emarketing); deliver for the public and final lessons on responsive leadership, authenticity and values within political marketing. Below are some participants in discussion questions and myself checking on how the groups were working.

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