Book chapters

Chapters in edited books

Lees-Marshment, Jennifer and Vincent Raynauld (2020) ‘The case for ethics in Digital Political Marketing Communication’ Chapter in Political Communication Ethics: Theory and Practice Edited by Peter Loge, Rowman & Littlefield

 

 

Lees-Marshment, J (2014) ‘Partners not protesters? Managing contests to traditional democracy through expanded public input into political decision making’ in Democracy, Participation and Contestation: Civil Society, Governance and the Future of Liberal Democracy edited by Emmanuelle Avril and Johann Neem (Routledge) see http://www.taylorandfrancis.com/books/details/9780415748636/

 

Lees-Marshment, J (2013) ‘Political Marketing and Governance: moving towards the Political Partnership Model of organisation’ chapter in New technology, organisational change and governance edited by Emmanuelle Avril and Christine Zumello Palgrave Macmillan

 

 

Lees-Marshment, J (2012) National and Labour’s leadership, branding and delivery in the 2011 New Zealand election in Kicking the Tyres: The New Zealand General Election and Electoral Referendum of 2011, edited by Stephen Levine and Jon Johansson, Victoria University Press pp. 177-189

 

 

Lees-Marshment, J (2012) ‘Political Marketing and Opinion Leadership: Comparative Perspectives and Findings’ Chapter 8 in Ludger Helms (ed.), Comparative Political Leadership, Palgrave Macmillan pp. 165-185

 

 

Wyman, Matthew, Jennifer Lees-Marshment and Jon Herbert (2012) ‘From Politics Past to Politics Future:Addressing the Employability Agenda Through A Professional Politics Curriculum’in Teaching Politics and International Relations edited by Cathy Gormley-Heenan and Simon Lightfoot, Palgrave Macmillan.

 

Lees-Marshment, J (2008) ‘Managing a market-orientation in government: Cases in the U.K. and New Zealand’, In: Dennis W Johnson (ed.), The Routledge Handbook of Political Management, USA, Taylor and Francis Group, pp. 524-236.

 

 

Lees-Marshment, J (2008) ‘Comprehensive Political Marketing: Global Political Parties, Strategy and Behavior’ for The Routledge Companion to Nonprofit Marketing, edited by Adrian Sargeant and Walter Wymer, Routledge pp. 316-329

 

 

Lees-Marshment, J (2006) ‘Political Marketing’ in: Raymond Miller (ed.), New Zealand Government and Politics 4th edition, Oxford University Press pp.488-498

 

Chapters in my own sole/co-edited books

1. Lees-Marshment, J (2018), ‘Messy Marketing in the 2017 New Zealand Election: the incomplete market-orientation of the Labour and National Parties’ Chapter 4 in Political marketing and management in the 2017 New Zealand election Palgrave pp. 43-65
2. Lees-Marshment, J (2018), ‘Conclusion: Political marketing and management lessons for research and practice’ Chapter 8 in Political marketing and management in the 2017 New Zealand election Palgrave pp. 117-137
3. Lees-Marshment, J, E Elder, L Chant, D Osborne, J Savoie and C van der Linden (2018), ‘Vote Compass NZ 2017: Marketing insights into public views on policy and leaders’ Chapter 2 in Political marketing and management in the 2017 New Zealand election Palgrave pp 7-22
4. Lees-Marshment, J, E Elder, L Chant, D Osborne, J Savoie and C van der Linden (2018), ‘Political parties and their customers: the alignment of party policies with supporter, target and undecided market preferences’ Chapter 3 in Political marketing and management in the 2017 New Zealand election Palgrave pp 23-41
5. Lees-Marshment, J (2018), ‘Introduction: Political marketing and management in New Zealand’ Chapter 1 in Political marketing and management in the 2017 New Zealand election Palgrave pp 1-5
6. Lees-Marshment, J, B Conley and K Cosgrove (2014) ‘Marketing US politics’ Ch. 1 in Political Marketing in the US 1-25
7. Lees-Marshment, J, B Conley and K Cosgrove (2014) ‘US political marketing trends and implications’ Chapter 16 in Political Marketing in the US 289-306
8. Lees-Marshment, J (2012) Making space for leadership: the scope for politicians to choose how they respond to market research’ Chapter 27 in The Routledge Handbook of Political Marketing 354-365
9. Stromback, Jesper, Jennifer Lees-Marshment and Chris Rudd (eds) (2012) ‘Political Party Market Orientation in a Global Perspective’ Chapter 7 in The Routledge Handbook of Political Marketing pp 79-92
10. Lees-Marshment, J (2012) ‘New directions in political marketing practice, political marketing and democracy and future trends’ Chapter 28 in The Routledge Handbook of Political Marketing 366-386
11. Lees-Marshment, J (2012) ‘Introduction: Political marketing in the 21^st century’ Chapter 1 in The Routledge Handbook of Political Marketing 1-4
12. Giasson, Thierry, Jennifer Lees-Marshment and Alex Marland (2012) ‘Introducing political marketing’ Chapter 1 in Political marketing in Canada edited by edited by A Marland, T Giasson and J Lees-Marshment UBC
13. Lees-Marshment, J (2012) ‘The impact of market research on political decisions and leadership: Practitioners’ perspectives,’ Chapter 6 in Political marketing in Canada edited by A Marland, T Giasson and J Lees-Marshment UBC
14. Giasson, Thierry, Jennifer Lees-Marshment and Alex Marland (2012) ‘Challenges for democracy,’ Chapter 15 in Political marketing in Canada edited by edited by A Marland, T Giasson and J Lees-Marshment UBC
15. Lees-Marshment, J (2010) ‘Global Political Marketing’ Chapter 1 in Lees-Marshment, Stromback and Rudd (eds) Global political marketing (Routledge) pp.1-15
16. Lees-Marshment, J (2010) ‘New Zealand Political marketing: marketing communication rather than the product?’ Chapter 5 in Lees-Marshment, Stromback and Rudd (eds) Global political marketing (Routledge) pp.65-81
17. Lees-Marshment, J and Robin Pettitt (2010) UK Political marketing: a question of leadership? Chapter 8 in Lees-Marshment, Stromback and Rudd (eds) Global political marketing (Routledge) pp. 113-127
18. Lees-Marshment, J Jesper Stromback and Chris Rudd (eds) (2010) Global Political Marketing: Analysis and Conclusions in Lees-Marshment Stromback and Rudd (eds) Global political marketing (Routledge) pp.278-297
19. Knuckey, J. and J. Lees-Marshment (2005) ‘American political marketing: George W. Bush and the Republican Party’ in: Lilleker, D and J. Lees-Marshment (Eds) Political marketing in comparative perspective. (Manchester University Press), pp 39-58
20. Lees-Marshment, J and DLilleker (2005) ‘Political marketing in the UK: a positive start but uncertain future’ in Political marketing in comparative perspective (Manchester University Press) pp. 15-38
21. Lilleker, D and J Lees-Marshment (2005) ‘Introduction: Political Marketing Goes Global’ In Political marketing in comparative perspective (Manchester University Press) pp. 1-14
22. Lilleker, D and J Lees-Marshment (2005) ‘Conclusion: Comparative party marketing’ in Political marketing in comparative perspective (Manchester University Press), pp. 205-228.