Political Management: The Dance of Politics and Government (Routledge UK 2020)

Political Marketing: Principles and Applications 3rd edition (Routledge UK 2019)

Political marketing and Management in the 2017 New Zealand Election (Palgrave 2018)

The Ministry of Public Input (Palgrave Macmillan 2015)

Political Marketing in the US co-edited with Brian Conley and Ken Cosgrove (Routledge USA 2014)

Political Marketing: Principles and Applications 2nd edition (Routledge UK 2014) 

Political Marketing in Canada (UBC 2012)

The Routledge Handbook of Political Marketing (Routledge 2012)

The Political Marketing Game (Palgrave 2011)

Global political marketing (Routledge UK 2010)

Political Marketing: principles and applications (Routledge UK 2009)

Political marketing and British political parties, 2nd revised edition (Manchester University Press 2008)

Political marketing in comparative perspective (Manchester University Press 2005)

Current issues in political marketing (Haworth Press 2005)

The Political Marketing Revolution: transforming the government of the UK (Manchester University Press 2004)

Political Marketing and British Political Parties: The Party’s Just Begun (Manchester University Press 2001)