Masahiko Asano is Professor for Political Science at Takushoku University (Tokyo, Japan).  His research focuses on the effects of institutional change (such as electoral systems) on behavior of parties and candidates in comparative politics.  E-mail:

Alexander Braun is Senior Director of Penn, Schoen & Berland Associates, specializes in international political campaigns and lived in several European countries before moving to the US. He has worked on high-level international political campaigns including leading parties and candidates in Britain, Czech Republic, Slovakia, Slovenia, Estonia, Lithuania, Thailand, Indonesia or Philippines. He has also advised large corporate clients such as Microsoft, Procter and Gamble, and MSNBC. He also worked as a TV news reporter and as a PR consultant. He is a featured commentator in several European media outlets and teaches a course about strategy in political campaigns at Charles University. Email

Isabelle Cheng is a PhD student in the Department of Political Studies of the School of Oriental and African Studies (SOAS). She is working on the national identities of Chinese and South East Asian migrant brides in Taiwan. Email: 

Stephen Dann is a Senior Lecturer in the School of Management, Marketing and International Business, College of Business and Economics at the Australian National University.   His research spans numerous books, conference papers and journal articles in the fields of social, political and commercial marketing.  Email

Otto Eibl is a researcher of Institute for Comparative Political Research at the Faculty of Social Studies of Masaryk University. He has accomplished his Master’s Degree in Political Science at the Faculty of Social Studies of Masaryk University (Master Thesis: Pragmatic Shift in Political Communication: From Cleavages to Issues?). Currently he is a Ph.D. Candidate at the Political Science Department of Masaryk University. The field of his professional interest is the research of political communication, theory of rational choice and political marketing. He contributed to various books and published several articles. In 2007 he took the first place in the contest “Brno 2020 – Think on Brno” (marketing and promotion section). Email

Andrew Hughes is a Lecturer in the School of Management, Marketing and International Business, College of Business and Economics at the Australian National University.  His research spans numerous books, conference papers and journal articles in the fields of social, political and commercial marketing. Email

Dafydd J. Fell is the Senior Lecturer in Taiwan Studies at the Department of Political Studies of the School of Oriental and African Studies (SOAS), University of London. He has published numerous articles on political parties and electioneering in Taiwan. His first book was Party Politics in Taiwan (Routledge, 2005). In 2006 he co-edited What has Changed? Taiwan’s KMT and DPP Eras in Comparative Perspective (Harrassowitz). In 2008 he edited a four volume reference collection titled Politics of Modern Taiwan (Routledge). He is also the editor for the new Routledge Research on Taiwan book series. Email:

Derek S. Hutcheson is Head of Subject in European Studies in the UCD School of Politics and International Relations, University College Dublin, Ireland.  His research focuses on electoral politics in the post-communist region. He would like to acknowledge the assistance of BA-SRG 40918 and UCD Seed Funding SF-149 grants with the research for the current chapter. His e-mail address is

Mark Gill is a Director of Woodnewton Associates, a strategic research and communications consultancy. Mark was Head of Political Research at MORI between 2003 and 2007 and continues to work closely with Sir Robert Worcester (Founder of MORI) on a number of political and social research assignments in the UK and internationally. Email:

Balázs Kiss is the director of the Centre for Political Communications Research at the Institute for Political Sciences of the Hungarian Academy of Sciences. He also teaches political communications studies at the Eötvös Loránd University, Budapest, Hungary. Email:

Iordanis Kotzaivazoglou is a visiting lecturer in Advertising and Communication at the Department of Advertising and Operations Management of the University of Macedonia, the Department of Marketing of the Technological Institutes of Thessaloniki and the Department of Business Administration of the Technological Institutes of Serres, Greece. His research interest focuses on professionalization of political communication, modern campaigning and social aspects of advertising dealing with stereotypes. E-mail:

Jonathan Knuckey is Associate Professor of Political Science at the University of Central Florida.  His research interests encompass voting behavior, elections and political parties, with a particular emphasis on partisan change in the American South.

Jennifer Lees-Marshment is senior lecturer at the University of Auckland and her research focuses on how parties use political marketing strategy. Her earlier work on UK politics broadened the concept of political marketing from selling to the design of political products, and more recent work is comparative. She is author or co-editor of seven books, including Political Marketing and British Political Parties 2nd edition (MUP 2008), Political Marketing in Comparative Perspective (MUP 2005), Current Issues in Political Marketing (Haworth 2005), and the first political marketing textbook Political Marketing: principles and applications (Routledge 2009). Her email is

Kobby Mensah is a PhD research student in Political Marketing at the Department of Journalism, University of Sheffield, United Kingdom. He is also an Associate member of the Chartered Institute of Marketing, UK. Email:

Michaela Maier is Professor for Applied Communication Psychology at the University of Koblenz-Landau (Germany). Her research focuses on internal and external organizational communication and political communication with a specific interest in the reception and effects of campaign communication. E-mail: mmaier@

Anna Matuskova is currently a Visiting Researcher at the Institute for Social and Economic Research and Policy, Columbia University, US. Her focus is on the influence of using political marketing in electoral campaigning and US influence in European campaigns. She was awarded with the Fulbright scholarship. She is a Ph.D. candidate at the Political Science Department Masaryk University. She contributed to various books, published many articles and participated in many conferences. She teaches the Theory of Political Marketing. She used to work as a journalist and cooperated with various advertising agencies. Email

Zsuzsanna Mihályffy is affiliated with the Hungarian Academy of Sciences, Institute for Political Science. She recently submitted her thesis for the degree of PhD at Eötvös University, Doctoral School for Political Science. Her fields of interest include campaigning, political parties and political marketing. Email address:

Roger Mortimore is Director of Political Analysis at Ipsos MORI, the United Kingdom arm of the multi-national Ipsos research organisation. Dr Mortimore was co-editor of the last two Political Communications studies of British general elections, and co-author of a number of other books on British elections. Email

Pedro Patron Galindo is Head of the Media Relations Department at Solsona Comunicación, PR Agency in Barcelona, Spain. PhD candidate in Political Science at the Universidad Autònoma de Barcelona. Email:

Robin T. Pettitt is Lecturer in Comparative Politics at Kingston University – London. His research focuses on the role of party members and the impact of the political and media environment on the internal life of political parties. E-mail:

Chris Rudd is a senior lecturer in the Department of Politics at the University of Otago. He is co-author of The Politics and Government of New Zealand (2004) and co-editor of Sovereignty under Siege? (2005), Political Communications in New Zealand (2004), The Political Economy of New Zealand (1997) and State and Economy in New Zealand (1993). His email is

Kirsten Schueller is a graduate student at the Department of Psychology at Radboud Universiteit Nijmegen, Netherlands. She’s currently enrolled in the postgraduate program in Communication Psychology and Media Pedagogics at the University of Koblenz-Landau (Germany). Her research interest is in the field of communication psyhcology. E-mail:

Jesper Strömbäck is professor in Media and Communication and Lubbe Nordström Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research. His most recent books are Handbook of Election News Coverage Around the world (Routledge, 2008), co-edited with Lynda Lee Kaid, and Communicating Politics: Political Communication in the Nordic Countries (Nordicom, 2008), co-edited with Mark Ørsten and Toril Aalberg. Website:, E-mail:

Jens Tenscher is Junior Professor for Political Science with a specialization in Political Sociology at the University of Koblenz-Landau, Campus Landau. Recently his research and academic interest has focussed on the professionalization of political communication, modern campaigning and political orientations towards the European integration process. E-mail:

Bryce Wakefield is currently completing a Ph.D. at the University of Auckland, New Zealand. His doctoral thesis concerns changes in popular discourse and cultural norms as they relate to Japan’s defence policy and his research interests also include Japanese electoral reform, parties and political culture. Bryce received a master’s degree in International Relations from the Osaka University School of International Public Policy in 2004. He has co-authored work on Japan’s contributions to small arms disarmament (in Japanese) and a forthcoming article examining recent claims of rising Japanese nationalism. Email

Yorgos Zotos is Professor of Marketing at the School of Economics, Department of Business Administration of Aristotle University of Thessaloniki (Greece). His research interests are focused on social aspects of advertising dealing with stereotypes, and the cross-country comparisons on perception and attitude formation. He has published articles, among others in the following journals: European Journal of Marketing, Journal of Business Ethics, Psychological Reports, Journal of Current Issues and Advertising Research, and Journal of Retail and Distribution Management. E-mail: