Special issue – Political marketing communications
2003 Volume 3, Issue 2
| Article title | Author name |
| Editorial | Jennifer Lees-Marshment |
| Marketing political soap: a political marketing view of selling candidates like soap, of electioneering as a ritual, and of electoral military analogis | Alex Marland |
| ‘Labour Party: saved by the modernisers or modernised to be saved?’ | Christos Rantavellas |
| MPs and web technologies: an untapped opportunity? | Nigel Jackson |
| Symbolism and the construction of political products. Analysis of the political marketing strategies of Peruvian President Alejandro Toledo | Pedro Patron Galindo |
| Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages | Kevin Moloney et al |
| Voting, non voting and consumer buying behaviour | Declan Bannon |
| Facing the Future: Young people’s Awareness of the 2001 British General Election Advertising Campaigns | Janine Dermody and Richard Scullion |
lees-marshment.org 