Special Issue – Current issues in political marketing (co-edited with W. Wymer)

2005 vol 14, issue 1-2

Article title Authors
Introduction (editorial) Jennifer Lees-Marshment
Political Marketing:the cause of an emerging democratic deficit in Britain? Darren G Lilleker
Square Peg, Round Hole? : Can Marketing-Based Concepts Such As The ‘Product’ And The ‘Marketing Mix’ Have A Useful Role In The Political Arena? Jenny Lloyd
A Conceptual Model of Political Market Orientation Robert P. Ormrod
Membership Benefits, Membership Action:
why incentives for activism are what members want
Sue Granik
Vote Winner or a Nuisance: email and elected politicians’ relationship with their constituents Nigel Jackson
Electoral Participation and Non-Voter Segmentation Declan Bannon
Young People’s Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? Janine Dermody And Richard Scullion
Marketing Government Reforms Dave Gelders And Steven Van De Walle
Political Marketing Segmentation  – The Case of UK Local Government Patricia Rees And Hanne Gardner
The impact of new technology on the communication of parliamentary information Rita Marcella, Graeme Baxter And Nick Moore
Political Campaign Advertising: Believe It or Not Aron O’Cass


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