I engaged in multiple activities that raised awareness of the importance of political marketing in Ghana, including:

  • Visiting Professor at The University of Ghana, the top university in Ghana and one of the highest ranked in Africa.
  • Delivery of a Vice Chancellors public lecture at the University of Ghana
  • Delivery of training on political marketing for practitioners
  • Consultancy clinic on political marketing research for academics and graduate students
  • Meetings about developing graduate courses in political marketing
  • Media appearances to discuss the importance of effective and ethical political marketing

I engaged in multiple activities that raised awareness of the importance of political marketing in Ghana, including:

  • Visiting Professor at The University of Ghana, the top university in Ghana and one of the highest ranked in Africa.
  • Delivery of a Vice Chancellors public lecture at the University of Ghana
  • Delivery of training on political marketing for practitioners
  • Consultancy clinic on political marketing research for academics and graduate students
  • Meetings about developing graduate courses in political marketing
  • Media appearances to discuss the importance of effective and ethical political marketing

Full list of activities:

Public lecture

  • Delivered a Vice Chancellors Public Lecture on Political marketing, Ghana, and Democracy at the University of Ghana Great Hall to over 200 people on Thursday 31st January

Training

  • Delivered one day training political marketing short course with Ghanian practitioners including a staffer in the Presidential (= prime minister) office, 16 staff from the Ministry of Education, consultants in for example public relations, on Friday 1 February
  • Participated with Dr Kobby Mensah in a political marketing consulting clinic for University Ghana Business School graduate students and academics, Monday 4th February

Meetings

  • Meeting with academics from Ghana Institute of Journalism to discuss the potential for introducing a Masters in political marketing, my potential involvement in helping them with this e.g. advising on a proposal, curriculum and being an assessor/examiner
  • Met the provost of the University of Ghana College of humanities to discuss the value of political marketing
  • Met with the Chancellor of the Methodist University to discuss the potential for introducing a Masters in political marketing Tuesday 5 February
  • Participation in a University Ghana Business School Department of Marketing lunch meeting, Wednesday 6th February
  • Meeting with the general manager of Joy News, to discuss the potential ways they have, and will, feature academic research and academics on political marketing, Wednesday 6th February

Media

  • Visit featured in B&FT Digital News Paper for 30-January-2019, a major newspaper in Ghana
  • Interviewed by Ghanaweb, the biggest leading online portal in Ghana after the lecture about political marketing and delivery, Thursday 31 January, https://mobile.ghanaweb.com/GhanaHomePage/NewsArchive/Better-to-promise-less-and-do-more-Prof-Lees-Marshment-to-politicians-719857#
  • Interviewed for Star FM Radio morning programme, one of the leading stations in Ghana with a big audience, on political marketing and gender, for a 40 minute programme, broadcast on Star FM 103.5 Tuesday 5th February 2019
  • Interviewed on live breakfast television about political marketing, TV3 Newshub, Tuesday 5th February
  • Interviewed on Joy news, the biggest English-speaking station in the country, Wednesday 6th Feb