Leadership is not just about being in charge. It includes making people feel included and valuable. For example supporting PhD students and junior scholars interested in political marketing around the world to complete their studies, network and publish helps to grow the field. In this I took example from those who helped me when I was just a masters or phd student (such as Phil Harris, Dominic Wring, Matthew Wyman and Andrew Russell). Despite growing experience I hope to always be open to others because such care and nurturing is a vital if sometimes neglected part of how academia flourishes.