NZ-OZ Political Marketing and Management Mini conference

Saturday 31 August 2013

Auckland University, New Zealand

Organised by Associate Professor Jennifer Lees-Marshment (Auckland University)

Assisted by conference assistants Lisa Kemp, Rachael Crosby, Renisa Maki and Tom Seeman

The first event attracted 20 academics and research students from Australia and New Zealand, with 4 panels of presentations. The programme can be seen below. Furthermore, interest has generated enthusiasm for repeating the event and there is already a planned event for 2014.

2014 conference: 17/18 July, Sydney Australia

Australian academics have taken on hosting  the second conference in 2014 at The University of Sydney. Jennifer Rayner who is a PhD student at ANU and Stephen Mills a lecturer at the University of Sydney, have secured agreement to host a conference on political marketing and campaign management at the University of Sydney in 2014. Jennifer and Stephen will co-chair the event. The desire will very much be to include as broad a range of papers related to political marketing and management as possible – so for example work on government marketing will still be relevant. Contact the co-chairs of the conference for further detail: Stephen Mills: and Jennifer Rayner:

The 2015 conference will be hosted by the School of Marketing at Victoria University in Wellington, New Zealand

Photos from the 2013 Conference

PM conf Aug 2013 (4) PM conf Aug 2013 (6) PM conf Aug 2013 (7) PM conf Aug 2013 (9)

2013 Conference Programme


Panel  1: Political Branding and Campaigning

  •    Position,   position, position: Labor’s presentation in the 2007 and 2010 Australian   election campaigns (Lorann Downer The University of Queensland,   Australia)
  •   Marketing gender: Strategies for marketing   female political leaders (Valentina Cardo and   Jennifer Lees-Marshment, FTVMS and Political Studies)
  •   The Influence   of Usage, Internal and External Factor on Youth Voting Decision-Making: an   SEM Analysis (Tiffany Winchester , J. Hall. W. Binney. Deakin   University)

Panel   2: Political Leadership and communication

  •   The   Desiring Gaze of Political Leadership (Owain Smolovic Jones   Brad Jackson Keith Grint; NZ Leadership Institute University of Auckland and   Warwick Business School)
  •   Faces   of Power 1532-2013 (Professor Claire Robinson College of Creative   Arts, Massey University)

Panel 3: Political Marketing in   Government

  •    A New Model of Communication for Market-Oriented Leaders: Maintain   Public Support in Power (Edward Elder   Department of Political Studies, University of Auckland)
  •   Marketing Mayors in Government: Graham Quirk and Len Brown, Renisa Maki (Department of Political Studies University of Auckland)
  •   How Should Politicians and Political Parties Communicate Success   Stories to Increase Political Donations?  (Daniel Laufer, School of Marketing,   Victoria University of Wellington)

Panel   4: Nation Branding

  •   India’s Soft Power and Nation Branding (Dr. Ashok Sharma, Department of Political   Studies, University of Auckland)
  •   Nation   branding and public diplomacy in the context of Israel (Margalit Toledano, Department   of Management Communication The University of Waikato)

310-430 Political marketing and management research in NZ  and OZ: the way forwardg