PM&M Book series

Palgrave Studies in Political Marketing and Management Book Series

Series editor: Jennifer Lees-Marshment

Editor/Academic advisory board – Full guidelines for authors/editors – Indicative topics – Submitting a proposal – Proposal form – Review process

The Palgrave Studies in Political Marketing and Management book series publishes high quality and ground-breaking academic research in Palgrave Pivot form (25-50,000 words, 12 week publishing time frame upon receipt of final manuscript) and have a practice/practitioner element.

At its core, Political Marketing and Management is about how politicians, governments, political staff, parties and campaigns use marketing and management tools and concepts to design and achieve their goals. Scholarship is drawn from a range of disciplines and fields, and covers how political organisations and actors strategise, lead, organise and market, as well as intersections between these aspects such as the organisation of political marketing research in government department; the importance of leadership in changing how a party is organised; the organisational structure of volunteers within an NGO; strategic communication in political movements; resource management in political offices; and the strategic organisation of fundraising in campaigns.

There are an exciting and diverse range of books in the series:

1. Political Branding Strategies: Campaigning and Governing in Australian Politics By Lorann Downer
2. Political Marketing and the 2015 UK General Election edited by Darren G. Lilleker and Mark Pack
3. Marketing Leadership in Government: communicating responsiveness, leadership and credibility by Edward Elder
4. Applying Public Opinion in Governance: The Uses and Future of Public Opinion in Managing Government by Scott Bennett
5. Political Marketing in the 2016 U.S. Presidential Election edited by Jamie Gillies
6. Political Marketing and Management in Ghana edited by Kobby Mensah
7. Market Driven Political Advertising: Social, Digital and Mobile Marketing by Andrew Hughes
8. Political marketing and management in the 2017 New Zealand election edited by Jennifer Lees-Marshment
9. Recruiting and Retaining Party Activists: Political Management at the Grassroots by Robin Pettitt
10. Political Marketing in the 2019 Canadian Election
11. Political Marketing Alchemy: The State of Opinion Research by Andre Turcotte

Contracted books in progress include:

• The Ethics of Political Marketing to be edited by Paula Keaveney
• Political Branding in times of political instability and uncertainty to be edited by Mona Moufahim

We would welcome new ideas for potential books – please get in touch. We would particularly welcome books on recent/forthcoming elections, but are also very keen on exploring new areas, and want to support books on political management (organisation, leadership, political HRM, planning, and reviewing or monitoring), and not just political marketing.

The series is contracted for both politics and management lists; the books proposals and manuscript is peer reviewed before accepting it for publication.

For further details about the series see these pages and the Palgrave’s page. Further details are in the Political Marketing & Management book series – full guidelines for authors-editors. Proposals may be submitted at any time.