Throughout my career I have produced ground-breaking, high quality and extensively-cited publications which have broadened the scope of political marketing from campaigning to behaviour and from elections to governing; covered multiple-countries; included in-depth elite interviews with practitioners including advisors to world leaders; and considered the practical and democratic implications of marketing in politics.

This work has been widely cited in a range of disciplines; applied by other scholars; hotly debated; with review comments including ‘an enormous contribution’; ‘a must-have-on-your-shelf volume’; ‘authoritative and accessible’; ‘sophisticated, learned research’; ‘an important and innovative book’; ‘sagacious views’; ‘a wealth of insights’; ‘a hugely informative study on an important field’; ‘ground breaking’; ‘a timely and extremely important book’; ‘a valuable addition.’; ‘pioneering collection’; ‘a significant contribution.’

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